Page 84 - Strategy Presentation
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MarketSizefor13-15YearOldBoysandGirls
School 0%Share 1-5%Share 6-10%Share 11-30%Share 30%+Share 30min 60min 90min 120min
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Youcurentlyrecruit177pupilsaged13-15from withinthe2hourcatchmentsuggestingamarket shareof5.9%.
Youappeartohaveaverygoodshareofmarkets totheWestoftheschool,alolongwiththosewithin Malvernitself.However,thesemarketsare generalysmal.Theschoolisnotcurently recuitingfrom anyofthelargermarketswithin urbancentres,althoughtthesearetypicalythe areasofhighestcompetition.
