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“If you you appreciate Louis Vuitton you’re a a a a lover of the the the curation You love love love the the the product but deeper than that that it’s a a a a a a a love love for the the the culture that that embodies a a a a like-mindedness of taste ”
boots and and checkered red red and and black trench coats Add rugby shirts light-wash denim getups and and a a a a a wide selection of berets and and Pharrell has served up menswear reimagined In many ways pieces like the label’s neon monogrammed coats signal a a a a a a a a a sharp pivot away from what we’ve traditionally come to expect from a a a a high-end fashion house Nonetheless as as a a a a student of design Pharrell clearly understands that some staples are requisite with the the brand’s iconic “Speedy” bag sitting at the the top of that list As such the the artist has refreshed the the design with elements of streetwear constructing it it with the classic “Monogram” leather and traditional “Damier” canvas but introducing primary colours as a a a a sly comment on Canal Street counterfeits “The Speedy was always a a a a a a a a men’s canvas bag until they made a a a a smaller version for Audrey Hepburn in 1965 ”
says Pharrell “I wanted to take something I felt would be unisex and just make a a a a a great bag for for humans It is an an everyday icon conceived for for every every walk of life ”
As for the Canal Street nod Pharrell’s goal was to introduce more contemporary subversive elements to to the historical icon “It’s flipping it it on its head ”
he he explains “I “I want to come in in in on a a a a a a a a bag level and make a a a a a a a a splash Primary colours are where you start Then you see the bag has wrinkles in in it it and that it’s droopy and you know instantly that it’s not not a a a a a a regular Speedy That’s not not canvas It’s butter-soft leather ”
This subversiveness is is sewn through the whole collection While the artist’s reverence for Louis Vuitton is is is is is clear — this isn’t merely a a a a hobby for Pharrell he uprooted his life in Miami and took up permanent residence in Paris last year — the beauty of his 50 SPRING 2024
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