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PART I1I SHARING YOUR WORK
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emotional structure
I did some riding at the ranch and marveled at the superbly trained horses. A slight shift in the saddle or pressure of the knees becomes a clear signal to these powerful animals. They were gentle and extremely atten- tive. They were big. And to a city guy like me, they were scary, too. When I got my camera close to the horses, they sometimes nuzzled me or opened their lips for a treat. Back in New York I did a gut-level assembly of shots that played with a sense of menace.
Put down this book for a moment and go online to take a look at the one-minute movie from the ranch pictures above. It contains just over forty images and is set to an original piece of music. If you watch closely, you will see that all
four kinds of screen structure were combined in fashion-
ing the piece. The editing is synchronized with the beats
of the accompanying score. This slide show was built in an early version of iMovie, and all the effects used—including transitions and titling—are common in almost all slide show applications. The direct link to this QuickTime movie is http://mediapedia.net/Jody.
Intuition becomes the primary criterion for image selection and sequences in emotional structure. The constant aware- ness in the mind of the viewer is beyond a simple question or observation: It becomes the sensation that one is directly experiencing something.
The short piece of music in this slide show was created by Tom Pompesello and is used with permission. Author again thanks Jody Goldbach.
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CHAPTER 5: SLIDE SHOWS
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Emotional structure is the world of dream and subjective experience. The most widely seen and popular examples of intuitive structure are represented by music videos and within experimental filmmaking. This mode of selecting and ordering visuals seeks to connect with deep symbols, even mythologies. The viewer’s ability to think critically is suspended as the psyche receives a rich and provocative bombardment of emotionally charged input.
Here viewers are far more concerned with the feelings, or the resonance, of the screen experience than they are with look, or content, of the story. The media maker’s creative powers focus on evoking a deep emotional response.
putting it all together