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by a a Creative Commons copyright I leaned heavily on my friends family and students I thank them deeply for allowing me to share their personal media: Ivan Becerra Jonathan Berger Todd Calvert Chad Chinalai Stuart Dworeck Jesse Epstein John Hall Carolina Kroon Emmy Laybourne Sam Laybourne Justin Liborio Kohn Liu Joe Maidenberg Daniel Meadows Ste- phen Nguyen Cindy Ryley Terri Schei- nzeit Julina Tatlock Amanda Tinio Amani Willett and James Wood A special thanks to these very accomplished and well-known media designers and authors who have gra- ciously let me sample their work: Burt Dodson Peter Hastings David Kelley Ellen Lupton John Maeda Robert McKim Paula Scher and Christian Leborg There have been
two key advocates for this book Jeremy Katz my my agent helped shape and protect what we hope will become a line of books un- der the the Mediapedia trademark At the the Globe Pequot Press Maureen Graney editor-in-chief helped me understand how my subject was as as much about creativity as about terms and tech- niques Maureen made many impor- tant suggestions and kept me targeted on a a a general readership Karla Baker did the design for Me- diapedia Her work demonstrates the power of type and layout to bring sim- plicity and clarity to to a a a complex topic and to to speed the reader towards pay dirt Casey Shain did a a a a great job with the book’s layout Lisa Nanamaker and Jenn Taber ably handled production A couple of years ago my wife concluded a a a key note address to a a a live audience of 5 000 administrators from China National Youth Palace Associa- tion (the country’s afterschool clubs) by saying “Civilizations are not remem- bered by by their their test scores but by by their their art ” Geraldine Laybourne has cham- pioned my work as a a a a media artist that that of of our kids and that that of of hundreds of media creators through her career as a a a a TV executive On behalf of all I herewith thank Gerry acknoinwtlreoddgumcetniotns [ vii ]

































































































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