Page 7 - REMAX of Southeastern Michigan Regional Matters Spring 2020
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Our advertising goal this year is to amplify our brand in both a traditional and digital space allowing us to specifically target consumers and reach them where they are spending their time most. Our brand-new partnership with iHeart Media allows us to do just that! In addition to our traditional outdoor, television and radio initiatives, consumers will be seeing and hearing about Re/MAX through iHeart streaming, display ads, and on social media. Our goal is to keep your advertising dollars working for you!
iHeart Radio
• :15 commercials on iHeart’s #1 workplace station and #1 hit music station promoting our brand and podcast
• Reaching consumers on their drive to work, taking kids to school and at work
• 5.8 million impressions
• January thru december
digital Billboards
• Minimum 15 digital boards each month, with new locations each week
• throughout southeast Michigan
• Approximately 200 million impressions
• January thru december
television
• 3 local network television stations
• 12-15 spots per week, per station
• combination of :30 tv spots and :15 tv spots
• Approximately 1.5 billion household impressions
• Running March 23rd thru May 16th
• Re/MAX will give listeners a chance to win $1K cash every hour exclusively
• (150) :15 sponsor mentions and activation messages from 6 am to 9 pm on wNIc
• 300 name mentions airing from 6 am – 9 pm (ie brought to you by Re/MAX)
• Re/MAX logo on the Pay Your Bills contest webpage
iHeart Pay Your Bills
contest Sponsorship
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