Page 12 - REMAX of Southeastern Michigan • 2019 Fall Regional Matters

TECHnOlOGY SPOTlIGHT
-Email Insights New to LeadStreet
Watch your email marketing working for you in real time! With Email Insights you can now track more of what your customers see when they receive your new listing alerts, Market Watch Reports, Online Sellers Reports, monthly newsletters, automation emails from your Action Plans and more. Quickly see who is paying attention right now. At a glance you can better assess if someone is actively engaged or showing renewed interest in real estate. That makes it easier than ever to track your current clients alongside finding new interested customers; knowing when to move them from a cold lead to warm, then hot!
EMAIl InSIGHTS InClUdES:
• A full-featured email engagement report that allows you to search and filter your client emails in multiple ways including date range, email address, subject, and email source.
• Results in a detailed format accompanied by an interactive color-coded Email Activity Graph that shows counts and a calculation of open rates and click through rates.
• View the engagement anytime for the past 30 days from My Dashboard, complete with a link to the report to further search and view details.
• A client version with all the same features specific to the individual contact which can be found under the tab Email Insights (renamed from History).
EMAIl InSIGHTS
TO lEARn MORE On HOW EMAIl InSIGHTS CAn WORk FOR YOU, GO TO:
https://sway.office.com/50w4lHYlOkolq9CY
12 RE/MAX OF SOUTHEASTERN MICHIGAN