Page 25 - North American Clean Energy March April 2016

going solar. en, using satellite-supported mapping technology, homeowners can view their rooftops to better visualize a potential PV system. e most sophisticated options o er further customization, allowing homeowners to specify the precise
rooftop area they would consider for solar panel installation to generate more accurate reports on potential savings and environmental impact. If, and when, a homeowner decides to take the next step, he or she can connect with quali ed local installers with a few simple clicks.
For installers, these platforms are ushering in a new era where every lead is pre-quali ed and eliminating the marketing headache of costly mailers and door-to-door canvassing. Today, nearly half of all leads aren’t appropriate ts for solar. To better qualify these leads, installers are generally using a combination of tools including shade analysis, credit analysis, address veri cation, service territory restrictions, and state laws. is is time-consuming, expensive, and often di cult to monitor.
With the support of online platforms, installers can access a customized portal which enables ltering by a number of criteria, including available rooftop area, rooftop shading, credit-worthiness, and customer interest level. When a promising lead is identi ed, installers can arrive to each meeting armed with a copy of the potential customer's pro le. is detailed report accelerates the “kitchen table conversation” and gets installers’ boots
on the roof as quickly as possible. Studies show online tools can improve operational e ciency and deal conversion ratios by as much as 40 percent, saving precious time and capital.
In an increasingly connected world, it makes sense that solar adoption expands to the web. Smart online marketing and sales tools are giving homeowners the ability
to explore the potential of rooftop solar without feeling pressured or overloaded,
a crucial step toward taking solar to
the masses. By putting the power into consumers’ hands, the solar experience is improved, while also streamlining processes for the installers at the heart of the market. is is just the type of win-win scenario that can catapult solar into its next phase of growth, in the U.S. and abroad.
Kathir Kuppan is the CEO of SolyMoly, the one-stop shop for the solar curious. Whether a customers’ goal is energy independence, carbon-footprint reduction, or simply
saving money, SolyMoly does the heavy lifting. Starting with the speci cs of a customer’s
roof space and structure, homeowners can determine how to use solar to achieve their nancial and environmental goals.
Keeping solar panels clean and ef cient
DryWired has released their new Perma-Clean Solar, a weather resistant, self-cleaning, anti-static coating for solar panels. is transparent coating prevents dust and other pollutants from contaminating a glass surface thereby enabling solar panels to maintain performance while also reducing maintenance cycles. Perma-Clean Solar is easily applied and dries in seconds at room temperature, providing a protective layer that will not alter the appearance of the panel and will increase e ciency by keeping the panels clean.
DryWired | www.drywired.com
SolyMoly | www.solymoly.com
Taking solar attachment
beyond
the Stone Age.
When it comes to securing solar panels to commercial rooftops, most racking systems are designed to be secured in place with ballast blocks or cement pavers.
Trouble is that even ballasted rack systems can still move around on the roof. Plus sharp or broken pieces of ballast can damage roof covers, leaving the building vulnerable to leaks and other roof problems. More important, many buildings cannot accom- modate the dead load weight that ballasted systems require.
OMG PowerGrip and PowerGrip Plus were designed to help reduce the ballast from these racking systems, and are ideal for use on roofs covered with TPO or PVC roof membranes. OMG PowerGrip products provide a secure connection directly to
the roof deck or structural members and once heat welded in place, properly installed PowerGrip products help minimize rack movement and remain watertight.
Let us show you how the OMG PowerGrip or PowerGrip Plus can help bring your next installation beyond the stone age!
Scan the code to see how PowerGrip works, then visit OMGPowerGrip.com or call 800.633.3800 for more information.
Superior productivity. Superior performance.
800.633.3800 www.omgRoo ng.com
OMG PowerGripTM is a trademark of OMG, Inc. Copyright © 2015 OMG, Inc. All rights reserved.
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