Page 12 - HERMAN MURRAY FH2022 SP2023

HERMAN MURRAY
Anno 2021
THE PUPPY COLLECTION is a nod to all our fellow animal lovers. Forget popular media tropes like avocado toast, apps, and rosé. What really sets millennials apart from other generations is their obsession with their pets: 75% of millennials have pets. Millennials have just overtaken the ageing Baby Boomers as the biggest pet-owning generation, with 35 percent of Millennials owning pets compared to 32 percent of baby boomers globally. Our “Puppy” Millennial is a loving, carefree individual who loves to express himself in the way he dresses. He loves colors and bold yet simplistic graphics. He would be more interested in Street Art and Street Style clothing than our “Henry Skull” or “Chinoiserie” guys for example. He’s a go-getter, a serial entrepreneur who enjoys work as much as he enjoys hanging out with his friends and family. He’s enjoys a good get together whether it’s a dinner party at his place or a brain-storming session with his closest collaborators.
He’s creative problem-solver: - With less linear techniques than previous generations, Millennials want to reach a decision fast and on their own terms.
He is Socially Conscious - Millennials believe they can change the world in a pseudo-optimist/ realist kind of way. Millennials are pragmatic in supporting causes, and will give their all to whatever that may be.
He’s a master of the art of multi-tasking - They are the first generation to grow up digesting and assimilating mass quantities of information at a time. Therefore, it’s important to make sure your content captures millennial’s attention and then keeps it
He strives for transparency - This generation wants to know everything and with no arising surprises that could deter these planners from their paths.
THE PUPPY COLLECTION