Page 2 - Henry + Co Productions
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DIRECTOR Hisham ABED
Directing reality TV with a cinematic look & feel - the perfect fit for a realistic piece of advertising
• capture real emotions and reactions
• maintain the high production quality that consumers would expect to see from Mastercard
His approach for our project
“You have to tune in with your emotional intelligence - when you’re filming a scene, to be attuned to any of these emotional beats that anybody might be engaging in.”
“We want that process to be transparent for the hero, so we, as a crew, really need to keep a low profile, as much as we also need to be as close as possible, and connected as possible to the heroes.”
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