Page 31 - Henry + Co Productions

SAVE THE VACATION
:60, :30, :15 | Mastercard
LOOK: Will capture sincere surprise. Authentic family moments
when they are on camera together. Use of Expedia and Mastercard
in a p
Expedia: “Save the Vacation”
LOOK, TONE & EXECUTION
ositive, impactful and uplifting light to demonstrate that the services make a difference on our everyday lives. The behind the mirror approach allows for camera movements, framing and look that are found in police procedurals for a tension built moment with his boss.
TONE: Fun, light and sweet moments. Behind the Scenes storytelling with family interviews,
an undercover boss and hidden camera reactions.
EXECUTION: The office location will play a large part of the execution. We are looking for an office space with a conference room that has a two-way mirror not only will this disguise our camera crew but it will allow for reactions from our subject as well as family, real boss and co-workers. We will also look for a cafeteria or kitchen area within our chosen office spaces to double as kitchen home for the opening scene. The stunning office spaces will also be utilized for interviews from family, co- workers, subject and boss. Our cameras will be out of sight out of mind. Camera capture will be done via remote hidden camera and behind our two-way mirror.
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