Page 3 - CBC|Chelsea1851 Brand Book

PRODUCT & UNIT ECONOMICS
Premium Craftsmanship
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Manufactured in Portugal
High-quality calf leather and suede
Full leather lining
Resoleable leather soles
Signature embroidered stirrup branding
INVENTORY OPPORTUNITY
Current available inventory: 2,000 pairs
Average landed cost per pair: $65
Average retail price: $271
Total cost basis: $130,000
Full retail revenue potential: $542,000
Gross profit potential at retail: $412,000
Gross margin profile: Approximately 76%
This margin structure provides strong flexibility for:
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Direct-to-consumer scale
Selective wholesale expansion
Paid acquisition investment
The inventory is first quality, not excess or factory seconds, and ships from Los Angeles.
MARKET OPPORTUNITY
The global online footwear market continues to expand, but the differentiation lies
not in trend-driven product, but in brands with story, authenticity, and cultural capital.
The Chelsea Boot silhouette is seasonless, gender-neutral, and internationally
recognized. It offers:
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Low fashion obsolescence risk
High repeat purchase potential
Strong lifetime value opportunity
The brand is positioned to scale through disciplined digital execution rather than
heavy trend dependency.