Page 162 - Annual Report Design 2017

Normal visitors MICE travellers
MICE travellers can generate more income than normal visitors.
MICE travellers do not require long vacation or high season.
Mice industry cangenerate all year income for tourism business owner with a well-planned strategy.
1.85 TIMES
365 DAYS
019
Thai Economic Outlook 2017
Bank of Thailand forecasted Thai economy will increase.
3.2% 2.9%
3.6% 3.4%
2015 2016 2017 2018
Thailand’s economic growth had increased from 2.9% in 2015 to 3.2% in 2016. Bank of Thailand forecasted Thai economy will grow by 3.4% and 3.6% in 2017 and 2018 respectively since the export has been increased, while government spending, investment, and tourism still are the growth driver.
Inflation has reached BOT’s target. Tourism in 2017 is forecasted to increase by 10% as it has a rapid recovery from illegal tour suppression that will raise tourist standard, increase the cost of traveling, and visa fee reduction and exemption. Moreover, Chinese government has limited a number of Chinese tours traveling to South Korea which encourages Chinese tourists to come to Thailand instead. Along with, Russian tourists are in an increasing trend. Service sector tends to grow steadily due to the fact that Thailand is a desired destination for tourists, ASEAN’s economic growth promotes short distance traveling, and now Thai government has paid attention in creating policy to support tourism
Thailand MICE Industry
At present, international MICE visitors are accounted only 5-6% of international tourist revenue and are estimated to rise to 5-10% through The 12th National Economic and Social Development Plan 2017- 2021 of driving Thailand to become the center of MICE in Asia Pacific.
MICE travellers can generate 1.85 times more income than normal visitors. Furthermore, MICE industry can generate all-year income for tourism business owner even in low season. Since MICE travellers do not require long vacation or high season, MICE travellers will flow into the country all year round with a well-planned strategy.