Page 25 - 2018 Landstar The Road to Success® Magazine
P. 25

“NOW WHEN WE WATCH A GAME, OR ANY SPORTING EVENT, WE LOOK FOR THAT SKYCAM FOOTAGE. WE KNOW THOSE CAMERAS ARRIVED AND THAT COVERAGE WAS POSSIBLE BECAUSE OF THE SERVICES WE DELIVERED.” - LANDSTAR AGENT
JAMES RUTLEDGE
For football fans, the next best thing to being in the stands is suiting up in their favorite fan gear before gathering in front of the television to watch all the action on the  eld. The game changer in televised football games is the use of an innovative robotic camera called SkyCam. The ability to move the camera anywhere within a three-dimensional space, as it’s suspended by cables high above the stadium crowd, puts viewers in the game, giving fans at home a bird’s-eye view. While the SkyCam may be the star of the show, it takes a team to win. For SkyCam, the starting lineup includes Landstar and James Rutledge’s independent agency that provides the transportation solutions, and on-time, claim-free delivery of the high- ying cameras.
Tackling Solutions
Tackling the logistical challenges associated with variable destinations and quick turn-around times called for some creative plays in transporting the SkyCam gear during the 2017-2018 football season. The process started with a game plan for deliveries throughout the 13 weeks of Southeast Conference (SEC) college games and 17 Monday Night Football games. Managing the transportation solutions
kept Rutledge and his team at On Point Logistics (JRX agency) in San Diego, California, as busy as the actual players in the games.
“We give the customer dependability, driver dedication and unmatched capacity,” says Rutledge.
The independent Landstar agent o ered a complete logistics solution to SkyCam, eliminating any need for the company to turn to additional carriers outside of the Landstar network. One of the customer’s speci c requirements was to always have a Landstar business capacity owner (BCO)
carry the precious cargo. Finding the right BCOs, Rutledge says, was a key to meeting the customer’s expectations.
“The customer knows Landstar BCOs are the best professional drivers out there. The BCOs who do these multileg deliveries, essentially become part
of the SkyCam team for the months they are on the road together.”
With the understanding that dropping the ball on an obligation to this customer would be the end of the game for his agency, Rutledge sought Landstar BCOs with the proper equipment and commitment to stay with the dedicated SkyCam loads for the duration of the season.
Landstar BCOs Paul Bass and Don Isler covered every Monday Night Football game, while Landstar expedite BCOs Carlos Alvarez, Josh Ruiz, John Smithers and Billy Tannehill ran with the SkyCam for the SEC college football games.
“By the end of the season, the BCOs became part of the SkyCam team. The relationship and trust these BCOs developed was priceless to the customer,” says Rutledge. “It gives the customer peace of mind and security knowing the same people are around and can be trusted with their
equipment.” Coordinating the O ense
After each game, the SkyCam crew and the
Landstar BCO loaded up and immediately headed to the next destination. However, throughout the season the “game of the week” was subject to change based on game outcomes and team records.
“The last minute changes to the destination were the biggest obstacles we faced throughout
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2018 Issue 1 | The Road to Success
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Landstar Agent James Rutledge with Landstar BCO Paul Bass, one of the several Landstar Owner-Operators who move the SkyCam equipment.


































































































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