Page 1 - ((PDF)) Play Nice: The Rise, Fall, and Future of Blizzard Entertainment by Jason Schreier,Ray Chase,Grand Central Publishing
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((PDF)) Play Nice: The Rise, Fall, and



            Future of Blizzard Entertainment by


            Jason Schreier,Ray Chase,Grand



            Central Publishing






            From a New York Times bestselling author and investigative journalist comes The Social Network for the
            video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.For
            video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned
            company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over
            all else. What was once two UCLA students' simple mission—to make games they wanted to
            play—launched an empire with thousands of employees, millions of fans, and billions of dollars. But when
            Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent
            Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began
            invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit
            marred the company's reputation and led to its ultimate reckoning.Based on firsthand interviews with more
            than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal
            across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard
            blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless
            pursuit of profit meets artistic idealism.
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