Page 16 - Fall 2020 John Massey School of Business Newsletter
P. 16
Abstract
Consumers execute routine last mile logistics in most brick-and-mortar supply chains. Each day more than 1.7 Million packages are stolen or go missing in the United States. In this paper, we look at a consumer’s decision, to buy or
not to buy a drop box for online package delivery. We view this decision as an act of co-creation, something routine in both online and traditional retailing, the consumer co-creation of the supply chain. The purpose of this research is to examine the feasibility of using drop boxes, an alternative delivery system, to reduce retailer’s financial and reputation costs and increase consumer confidence
in direct ordering.
