Page 36 - Fall 2020 John Massey School of Business Newsletter
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Dr. Luci Parmer Presents Research at the Society for Marketing Advances Virtual Conference
On November 5, 2020, Dr. Parmer presented research on the 8 P's Marketing Mix and the Buyer Decision-Making Process. She also served as a Session Chair. Her co-authors on the research include Dr. John "Kip" Dillard, Jr. from the University of Houston-Downtown,
MAY, 2019 VOL. 1 ISSUE 10
and Dr. Ying-Chou Lin from Southeastern.
