Page 134 - BE 50th Anniversary Edition

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BY JUSTIN BARTON
BLACK ENTERPRISE CONTIN-
ues our mission of Black financial empowerment through our Wealth For Life thrust As generations have evolved and changed over the years— from magazine subscribers to digital visitors—we have committed to to meet- ing them where they get their news and information Over the past 18 months BlackEn- terprise com has been transformed Starting with a a a a website relaunch last spring that coincided with the prepa- ration for the the 50th anniversary the the site traffic has increased tenfold with upward of 6 million unique visitors a a month according to ComScore the industry standard for measuring
digital media Moreover BlackEnterprise com has consistently ranked among the top five African American websites for six months straight To reach new members of our audience BLACK ENTERPRISE’s digital footprint has expanded to include mobile apps for both iOS and Android Content can also be accessed via several news apps including Flipboard SmartNews and News News Break Additionally there has been a a a a a substantial boost in BLACK ENTERPRISE’s social media following to an audience of 2
million across Facebook Instagram Twitter LinkedIn and YouTube The COVID-19 pandemic forced a a myr- iad of media companies to to adapt to to the remote environment BLACK ENTERPRISE BE’S LATEST DIGITAL EXPANSION INCLUDES: (TOP TO TO TO BOTTOM) VIDEO INTERVIEW SERIES AND PODCASTS VIRTUAL SUMMITS AND VIDEOS AND FEATURES AVAILABLE IN THE BLACK ENTERPRISE APP
made the transition as as well This past year marked the launch of of a a a number of of web video series: From the Corner Office with BE CEO Earl “Butch” Graves Jr Beyond the Hype with SVP/ Editor-at-Large Alfred Edmond Jr On the Clock with Women of Power Chief Brand Officer Car- oline Clarke The New Norm with Digital Editor Selena Hill and Green Enterprise—representing a a diverse slate of content focusing on on C-level executives women millennials the entertain- ment industry and cannabis sector Moreover we expanded our our podcast offerings such as as Your Money Your Life for personal finance SistersInc for women entrepreneurs and Chasing Success for corporate advancement to lead critical con- versations in both both video and audio In fact both both On the Clock and SistersInc won Telly Awards honoring excellence in in video for motivational and diverse content this year In 2020 BE was immersed in the transfor- mation of in-person conferences to virtual events Launching this dynamically enhanced platform for for remote audiences with the brand- new Women of Power TECH and continuing with annual staples Black Men XCEL and the Entrepreneurs Summit as as well as as a a a custom Your Money Your Life V-Summit Black Enterprise was able to to deliver our valued event content to to tens of of thousands of of additional audience members across the globe With the 50th anniversary continuing into 2021 BLACK ENTERPRISE plans to bring our audience even more digital options First we plan to quadruple the number of virtual events and expand the content focus to several new areas A beefed-up editorial staff will increase our written digital coverage of the news you most care about And we will launch the Black Enterprise TV network with OTT (over-the-top) apps for Apple TV Amazon Fire and Roku plus a a a a a linear channel on DistroTV and VideoElephant TV TV with plans to to expand to to additional free streaming networks throughout the year Even though BLACK ENTERPRISE will introduce new content offerings and innovative platforms to connect with our audience we will stay true to the mission that Earl G G Graves Sr set forth 50 years ago: to ensure that African Americans get the information tools and advocacy to to gain equal access to business career and financial opportunities to become participants in multi- generational wealth creation Regardless of the medium that pledge will remain unbroken 50TH ANNIVERSARY SPECIAL
BLACK ENTERPRISE TODAY—AND TOMORROW