Page 14 - Demo

PURES FOOD SPECIALTIES
2021 Trends & Beyond
MULTIPACKS & VARIETY PACKS
Keebler & Cheez It Variety Box 45 Cts
$7.6 MILLION
Total Multipack Cookies & Crackers
$1.3 14% VS. YAG
BILLION
Multipack Cookies & Crackers
Private Label Multipacks
30% 15 NEW ITEMS
LAUNCHED
DOLLAR SHARE
Nabisco Sweet & Savory 20 Ct.
$3.8 MILLION
19%
14
Source: Nielsen Data – Latest 52 Weeks Ending October 31, 2020
$2.6 MILLION
Large Pack Variety & Assorted Mini Cookies Driving Growth
Consumers are willing to pay more for larger pack sizes
Nabisco Variety Pack 40 Ct.