Page 17 - Demo

70% Growth
$400 NABISCO OREO AND CHIPS AHOY ARE THE
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PRIVATE LABEL FAMILY SIZE MINI COOKIES
Sam’s Club Family Pack Cookies
+14% +33MM DOLLAR
GROWTH IN 2020
ALDI DEEP DIVE
MILLION
TOP BRANDS PAVING THE WAY
19.1 Ounces
ASP $3.67 $0.19/OZ
$221M, +76%
14.3 Ounces
ASP $2.93 $0.20/OZ
$180M, -9%
25.5 Ounces
ASP $4.00 $0.16/OZ
$49M, +51%
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Nabisco Oreo Case Study