Page 22 - BabySocietyLV36
P. 22
INGLESINA ACQUIRES THE ICONIC ENGLISH BRAND MACLAREN
Inglesina, the renowned Italian brand with over 60 years of heritage in the childcare industry and ambassador of the finest Italian craftsmanship, proudly announces the acquisition of the iconic English stroller brand Maclaren from Armon Limited.
This strategic move marks a new chapter in the global juvenile landscape, bringing together two of the world’s most beloved parenting brands.
Founded in Vicenza, Italy, in 1963 by Liviano Tomasi, Inglesina is recognized globally for its high-quality baby gear, expressed by distinctive design and impeccable functionality.
The Italian brand has gained the trust of parents worldwide through its dedication to the comfort and wellbeing of children. All Inglesina items are carefully designed with children and parents in mind, offering reliable and durable solutions for everyday life.
BABYSOCIETYMAGAZINE.COM
On the other hand, Maclaren has earned a place of honor in the lightweight stroller segment, with the invention of the first foldable stroller in 1965 by founder Owen Maclaren. Over time, the Maclaren brand has become synonymous with lightness, maneuverability, and uncompromising style.
"This acquisition represents an extraordinary opportunity and a moment of great excitement," say Ivan and Luca Tomasi, respectively President and CEO of Inglesina. "Maclaren is a brand with incredible heritage and reputation. It has been used by the most famous celebrities, the Royal Family, and has appeared in movies and TV series around the world. Their first model, the iconic B01, is on display at the MoMA in New York and is cited in countless books and publications. After all, it is the product that literally revolutionized the way people travel with their children.
By leveraging our know-how and the strength of our brand globally, we aim to enhance Maclaren’s legacy and prestige, bringing freshness and innovation to the lightweight stroller market, to meet the ever-evolving needs of modern parents. This will allow us to further strengthen our leadership in the world of baby gear, thanks to a product range that perfectly complements our own, especially with a view towards international expansion."