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diving into the gig economy
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We plunged into the gig economy and explored it from the
client side. First, we created a fictional product in need of a
logo: a cryptocurrency called $h*tcoin. Then, we scouted for online design services. Companies like Logoglo ask clients
to pay in advance, sign a contract, and answer questions to create a design brief. Fiverr connects clients with a network of freelancers and gathers information about the client’s personal taste and business objectives with an AI-driven form. 99designs hosts design contests, inviting numerous creatives to compete against one another to win a fixed commission. The logos we ended up with vary widely in quality. Regardless of quality, however, it felt wrong to pay so little for graphic design.
Logoglo was founded by Gary Robinson, who studied graphic design at City College Manchester, UK. He founded Logoglo after moving to the US. He says, “I was tired of seeing the people who I worked for charge ridiculous amounts of money for their graphic design services.” From a client’s perspective, Logoglo’s design process was fast and friendly, yielding a logo as blunt and sturdy as a billy club.
$H*TCOIN
The Fiverr platform connects freelancers with clients. Although some of Fiverr’s designers really will design a logo for five bucks, we posted our job for $100. We received many responses from designers working outside the US; we picked sarahgraphix, a computer science student in Pakistan. She provided a very basic logo and was eager to build out a full identity package.
99designs hosts design contests on behalf of clients. We paid $299 for a basic “bronze” package. Our contest attracted more than seventy-five entries, many of them multiple submissions by single designers. The winner we picked is Alejandro Batres,
a designer starting his career in northern New Jersey. His rather brilliant design successfully combines the shape of an S with the curves of a turd.
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$100
$299