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P OLICY
EVENT REVIEW:
ELEVATE 2022
Elevate is one of the physical activity sector’s largest trade shows, featuring a programme of keynote talks and seminars supported by a trade
floor with 250 exhibitors
18 SPORTSNATION.ORG.UK JUL/AUG 2022
The exhibition floor featured a wide range of products and services across health, fitness and sport
After three years of pandemic interruption, the Elevate trade show opened its doors to thousands of professionals working in sport, physical activity, health and fitness. Held at London’s ExCeL Centre on 15 and 16 June, this year’s event featured more than 250 exhibitors, showcasing a wealth of new products and innovations.
The overriding mood on the showfloor was that the industry was glad to be back conducting face-to-face events. “In a world of Zoom calls and computer screens, getting hands on with the products is
what it’s all about,” said Peter Ferris, CEO of fitness training concept Speedflex.
Lucy Findlay, Elevate’s event director, added: “Face-to-face interactions are fundamental to business relationships, development and innovation. That’s what Elevate did this year – it helped reconnect, celebrate resilience, and create opportunities.”