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learnt a lot following my brother’s career and will use this in the future to establish the best strategy for a player. The most important thing for me is to provide support through the ups and downs. I don’t see the players as products because I’ve had that emotional attachment with my brother so I will treat every client I have with professionalism.”
“A key part of my ethos is to sign players who have been on a similar path to my brother and try to get them back on track; it is something I am hugely passionate about as I feel a lot of players get overlooked. Providing honesty to a player is the most important thing, keeping promises and having integrity.”
We all remember the play-off push
under Alex Neil, where we finally won promotion. What was it like seeing your brother score in the play-off semi-final and go on to play at Wembley? “There have been some unreal moments throughout his career. The FA Youth Cup final, his
debut for Fulham against Man City, winning the Under-17 Euros with England, being
part of the “double treble invincible squad” with Celtic, playing Barcelona at the Nou Camp and scoring against Man City in the Champions League. But seeing him playing at Wembley was a dream, let alone to get the club into the Championship. It was an emotional moment, not just for me and the family but it was great to see the fans’ faces after all the years spent trying to get out of League One.”
What was it like behind the scenes following our promotion, and the celebrations that followed?
“It was a great occasion laid on by the club. All the families and friends were invited to a private event at a hotel in London. The owners, who I must also give credit to, were there celebrating as well. It created a family atmosphere, a feeling of togetherness and recognised a momentous achievement.”
How hard is it to balance as a brother
but also being his agent? Do you have to make a conscious effort to separate those professional and personal lives?
“Yes, always. As his brother I’ve always got his best interests at heart. But there will be times
I need to act as a neutral and look at it from a professional perspective. At times in the past,
I’ve always had a bias towards things he’s done on the pitch. I now assess and tell him differently, maintain a different outlook. I always say it how
it is to him though whether he’s made the right choice or not. I’m not the kind of person to look at a situation and not say something.”
What’s your favourite part of your job?
“I love being able to constantly watch football for a living and the flexibility it brings. I’ve been football mad since I was young, we all have, including our sister Jess. Looking at new young
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