Page 33 - The Negotiator Mag 52pp

Speedy boarding pass
Another hybrid product finding favour is Metropix’s newly upgraded 3D floorplan service, which combines the ease-of-use of
a floorplan with the greater spatial awareness of a 3D tour. The benefits are clear, with layouts brought to life with the addition of colour, furniture and a more realistic view.
An additional advantage is speed of creation, which Steve Sanashee at Metropix knows is important to agents. “When we recently surveyed 100 estate agents, 68 per cent said they felt the onboarding process for new buyers and vendors was taking too long,” says Steve. “We wanted to offer a solution to estate agents who wanted to get properties to market quickly and offer digital content to make their listings more attractive.” As such,
DCTR was able to model an exact match of the property, together with the interior design intent – right down to soft furnishings and bespoke light fittings.
Tom Durrant DCTR
a Metropix 3D floorplan can be ordered
at the click of a button, after which it’s automatically rendered and returned to
the agent within 60 seconds. Steve adds that Metropix’s hybrid product can also be cheaper and more accessible than 3D tours, making it ideal for ‘chimney pot’ properties and the faster-paced lettings sector.
New homes innovation
AlsomovinginthehybridworldisDCTR, who has chosen to focus on the new build market. It is taking off plan sales to a new level by upgrading the static CGI experience. Its CGI virtual tours can be commissioned for new homes that haven't yet been built yet – perfect agents trying to win off-plan business from niche housebuilders and developers. Options include DCVR, which is akin to a first-person computer game. Users can walk around any space in the property without relying on rigid hotspots, changing materials and furniture as they go. The second type is closer to a traditional 360° tour, using virtual reality hotspots and resulting in a photo-realistic, simple-to- navigate experience.
“The Land & New Homes Network recently commissioned a bespoke tour of
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TN0822_31-35 Feature Floorplans glfin.indd 3
Above: DCTR still from Bovis and Harbour tour.
Left: Metropix doll's house floorplan view.
We wanted to offer a solution
to estate agents who wanted togetpropertiestomarket quickly and offer digital content to make their listings more attractive.
Steve Sanashee Metropix
a new luxury development in Bovisand Harbour as a showcase to potential purchasers,” comments Tom Durrant. “DCTR was able to model an exact match
of the property, together with the interior design intent – right down to soft furnishings and bespoke light fittings.”
The cross over makes its mark
Inventory Hive offers a smart solution that is more of a crossover product than a hybrid. It has brought together the advantages of
virtual tours with app
technology for agents conducting
inspections and inventories. “The
pandemic hastened digital opportunities that would have
otherwise taken many more months to come to fruition,” says Richard,
“and letting agents now have easy access to adeeperlevelofreporting.”
Check ins, check outs, inventories and mid-term inspections can now be compiled as virtual tours, using Inventory Hive’s automated software. The syncing between Insta360 and Ricoh’s 360° cameras and the Inventory Hive app allows the high-grade details captured by a virtual tour to be automatically added to the app. The reports are more comprehensive – almost infallible - as a result, so there is less room for misunderstanding – and less room for tenant/landlord disputes. The app also tags each image so it corresponds with the correct space or room, saving unnecessary admin after the agent has left the property, plus photos, video links and information points can be embedded in the virtual tour for an immersive inspection report.
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MARKETING