Page 16 - Information Management 3rd Edition
P. 16
Information Management
Table 1.1 Examples of types of information
Pp
Functional area
External information needed
Internal information needed
Marketing
• Clients and potential clients: number, tastes, preferences, opinions, expenditure ability, geographical situation, markets, market sectors and needs
• Competitors: their products, prices, marketing communication
• Strategies of top management
• The products/services and their characteristics
• Budgeted and actual sales quantities
• Marketing costs
Purchasing and supply chain
re-
• Everything about existing and potential suppliers
• Quality and prices of raw
materials and equipment • Acquisitions costs
• Quality and availability of
other similar products
ub
• Stock levels
• Rate of consumption • Production quantities • Machine utilisation
Operations
• Suppliers and potential suppliers
• Budgeted and actual production quantities
• Different materials and
products available for
production and the prices
thereof • Stock quantities required and
and employees
stock quantities available
• Alternative sources • Employee’s requirements
copy
of human resource • Leave
requirements
• All the relevant labour
regulations and acts
• Trends regarding all facets
of the labour force
• Salaries paid in businesses
of the same industry
• Salary scales
• Conditions of employment • Training statistics
• Human resources needs in
other functions
• Merit assessment results • Training needs
• Operations costs
• The application of equipment
Human resources
Finance
• Capital sources and interest rates
• Capital movement
• Investment opportunities
• Creditors and debtors
• Stock levels
• Turnover
• Information to calculate all
the financial ratios to ensure sound financial management
Public relations
• Interest groups
• The image of the business
• Products and strategies of the business to enable them to project the correct image
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