Page 16 - Information Management 3rd Edition
P. 16

       Information Management
 Table 1.1 Examples of types of information
Pp
 Functional area
   External information needed
  Internal information needed
   Marketing
 • Clients and potential clients: number, tastes, preferences, opinions, expenditure ability, geographical situation, markets, market sectors and needs
• Competitors: their products, prices, marketing communication
 • Strategies of top management
• The products/services and their characteristics
• Budgeted and actual sales quantities
• Marketing costs
 Purchasing and supply chain
re-
 • Everything about existing and potential suppliers
• Quality and prices of raw
materials and equipment • Acquisitions costs
• Quality and availability of
other similar products
ub
  • Stock levels
• Rate of consumption • Production quantities • Machine utilisation
   Operations
  • Suppliers and potential suppliers
• Budgeted and actual production quantities
• Different materials and
products available for
production and the prices
thereof • Stock quantities required and
and employees
stock quantities available
• Alternative sources • Employee’s requirements
copy
of human resource • Leave
requirements
• All the relevant labour
regulations and acts
• Trends regarding all facets
of the labour force
• Salaries paid in businesses
of the same industry
• Salary scales
• Conditions of employment • Training statistics
• Human resources needs in
other functions
• Merit assessment results • Training needs
• Operations costs
• The application of equipment
  Human resources
 Finance
  • Capital sources and interest rates
• Capital movement
• Investment opportunities
• Creditors and debtors
  • Stock levels
• Turnover
• Information to calculate all
the financial ratios to ensure sound financial management
 Public relations
  • Interest groups
• The image of the business
   • Products and strategies of the business to enable them to project the correct image
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