Page 31 - CSR Book 1 DRAFT #21
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WHO IS AHA! PROCESS?
WHAT IS THE ROI IN BRIDGES?
WHAT IS BRIDGES OUT OF POVERTY?
BENEFITS TO CEO AND CORPORATE LEGACY
resulting in social investment for your company
Amidst changing societal circumstances, there is increased pressure for CSR to become core to a company’s mission
and vernacular. With this in mind, CSR is becoming less segmented into a separate department and more entrenched in the core communications and discussions of the C-suite and the board.
–ROGER DUGUAY Managing Partner, Boyden Canada Montréal, Canada
