Page 27 - Lifetime Brands SS22
P. 27

  Communications Plan Snapshot
Retail Support
• New branded stand, brand book to show best way to display, printed and downloadable POS for key retail
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LOURWORKS BRIGHTS
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You spoke and we have listened, welcome to the
Website
re-invention of colour and function.
• Bespoke Colourworks website with consumer
Our award winning multi-function tools, recrafted in the
awareness content – recipes, how to guides etc.
solid silicone form loved by consumers the world over.
Social media
• Dedicated social media channels, working with influencers and vlogers to create unique content, videos and hosting online competitions.
                           Solid comfort grip
PR
handle
    • Launch event.
      Trade Shows
Rigid nylon
•duraMblaeicsorne 18th to 22nd January 2019
• Spring fair 3rd to 7th February 2019
                 • Ambiente 8th to the 12th February 2019
Highest grade
LFGB silicone
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