Page 6 - AW Supplement 2021 UK

GOING GREEN
Consumers want to protect the planet using purchasing decisions, and new launches across our brands offer a solution for just that. From new recycled material innovations to zero-waste food storage and plastic free packaging, we’ve got it covered. Plus, we’ve developed them to make sure they perform brilliantly too.
Eco-consciousness meets cookware excellence with MasterClass Can-To-Pan. Made from recycled aluminium cans and designed to last a lifetime.
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A GREENER FUTURE
We are taking strides to take sustainability further. We have built sustainability into the fabric of our home in Birmingham, with technologies like intelligent lighting reducing our carbon footprint. We aim to deliver more whilst using less, recycling over 180 tonnes of warehouse packaging this last year. We know there is a long way to go, but we are committed to making a difference.
6 Lifetime Brands Europe
Made from recycled cans