Page 78 - 2020 Stallion Register

2 $1,250
Equine Proudly Presents Their 2020 Line-up!
SI 92 ($14,095) • (PYC Paint Your Wagon- Effortles Preference, First Down Dash)
HI LEVEL DAREDEVIL
SI 100 ($170,755) • (Tres Seis-Ya Ya Sisterhood, Chicks Beduino)
Multiple Graded Stakes Sire of Nearly $2.5 Million
New to Sierra Blanca 2-Time Champion
SI 96 ($161,420) • (Chicks Beduino-Imjumpn, First Down Dash)
JUMPN CHIC
SI 106 ($992,670, NTR) • (Coronas Prospect- Cream To The Top, Easily Smashed)
The #1 Sire & Dam Genetics in the Industry!
Clocked AAA/AAAT Speeds at 300, 400, 440 & 550 Yards
Sire of $16,062 Average Earnings per Starter
SI 88 • (Corona Cartel-Runaway Wave, Runaway Winner)
MOON DYNASTY
SI 103 ($80,169) • (FDD Dynasty-Nagano Moon, Major Rime)
MONTEREY JAZZ TB ($760,841, NCR) • (Thunderello-Reefside, Dynaformer)
MAXXIMUSS
2020 Fee: $1,500
2020 Fee: $3,000
2020 Fee: $1,250
2020 Fee: $1,250
2020 Fee: $1,250
Kim Saunders P.O. Box 602 • Ruidoso Downs, NM 88346 • Attending Veterinarian: Warren Franklin, DVM Farm: 575-378-0043 • Cell: 575-430-7084 • ksaunders2009@gmail.com • sierrablancaequine.com
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TRES SEIS N
PROSPECT TO THE TOP
FALL 2019 3
MOMENT IN TIME
Heritage Place Futurity-G1 Trial Winner & Finalist
The Pedigree for Your Next Winner Starts Here!
ARTFUL RUNTB • $42,081
Only Son of Artie Schiller at Stud in the Southwest!
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(Artie Schiller-Daintree, by Regal Affair)
Half-brother to Fortune Or Folly ($190,528) and KIND OF NAUGHTY ($112,321).
“The Premier New Mexico Mare & Foal Care Facility”
Susan Hunter • (575) 626-3721 • 3724 East 2nd • Roswell, NM 88201 HunterCreekFarm@usa.net • www.HunterCreekFarms.com
FALL 2019 1
By Champion Sire ARTIE SCHILLER ($2,088,853), sire of $50 Million in earnings. Out of 3-Time Winner DAINTREE ($73,665), half-sister to 10-Time Winner BALARAT ($292,759). 2nd dam is Rio Rita ($75,743).
2020 Fee: $1,500
Live Foal
Eligibilities: The Lineage & New Mexico Bred Program
The situation: you want to stand a stallion at a stallion farm or at your own place, and you need mares. Ask yourself the following questions:
Is your stallion truly that good? Have you talked to at least 15 established operations about how to insure a successful season? Have you talked to at least that many top mare owners? Have
you been assured by experts that your facility is adequate? Do you have enough capital to launch
a sustained marketing and advertising campaign? Have you analyzed the nomination information for race programs around the country? Do you know how to find the appropriate mares and entice them to your horse? Do you have a rock-solid belief that you or the breeding operation you are enrolled in can manage a complicated breeding program?
If you have considered the answers to these questions honestly and thoroughly, and if there is even the tiniest doubt, then it’s time to reconsider whether or not you want to or have the ability and resources to successfully stand a stallion.
The key part of the above considerations is
the “launch a sustained marketing and advertising campaigning” portion. Even if you have a royally- bred, proven stallion standing at your farm, your stallion operation is in trouble if mare owners do not know about him. Additionally, if you stand your stallion at a breeding farm and the farm owner does not help you actively promote him, your dreams of creating a racing dynasty will be dead in the water.
Promoting stallions is a place in our industry where knowledge is truly powerful. In addition to knowing every bit of information about the stallion you own, you must know everything about the mares to which he has been bred and the resulting offspring from those unions. Additionally, you must know what mares are likely to produce successful runners when mated with your stallion. Then, you must find out where those mares are and determine if it is feasible to court their owners.
Unless a stallion has a black type all over his pedigree, and unless he’s run out six figures-plus and/or his offspring have, you must perform
a lot of legwork to get him a full book for any breeding season.
Promoting a stallion is expensive. You cannot afford to skip advertising in the stallion registers, both the regional or state ones. There are the bibles that more owners study throughout the year.
Mare owners are interested in one thing: a winning racehorse. Their single-minded quest is to find that magic nick that will mesh the stallion’s
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and mare’s strengths, thereby producing a top horse. And they are not just fooling around.
Commission a good advertisement designed by professionals (which should include an attractive photograph of your stallion), and use it over and over. A smart regional stallion marketer will use
a copy of the ad, with a top-notch photo, in the stallion registers to reveal the second requirement for which mare owners are looking: conformation.
Purchasing overruns or color reprints of your advertisement is expensive, so plan for this in your budget. You will need copies for any direct mail campaign you do, as well as for flyers to hand out at any special event or sale you attend or at the racetracks you frequent.
Be prepared to turn the subject of conversation at any sale, racetrack or industry event to breeding and stallions in the region – and you will just happen to have a flyer on hand if anyone is interested in your stallion. You can also collect these names and addresses for later mailings.
Use the same ad on your website. Yes, your website. Having a website is becoming a necessity in today’s market, so you don’t want to be left out of cyberspace. Plan to budget for a website. It does not need to be fancy or expensive.
Today’s stallion owner must be well versed in every stakes program in the country. Even a mare owner who knows that realistically he probably will not get a foal bound to win a Breeder’s Cup race wants the stallion he chooses for his mare to be nominated to the right stakes programs. The smart stallion owner knows that this can be a strong selling point for his horse and does the homework required.
In a regional sense, the stallion owner should know about all of the stakes programs in his area and be able to sell the benefits and explain them to mare owners. There are residence requirements, payment schedules and other rules and regulations related to each stakes program; you must know these.
The stallion owner may use the breed associations in the region to locate the good mares. Providing this information to its members is one of the functions of a breed organization. The Jockey Club and AQHA can also help with this challenge, while bloodstock agents can assist you and the sales companies are likewise strong resources for the stallion owner looking for mares.
Once you have targeted the appropriate mares in your region; memorized you stallion’s bloodlines; published his statistics and pedigree
in the stallion registers, had copies made of your ad; and talked to the breed associations, the Jockey Club, AQHA, bloodstock agents, and sales companies, you must take the next, most critical step. Talk to mare owners in person.
One-on-one communication is still the
most important part of owning a stallion and campaigning him regionally. It also helps (and you can do this regionally better than nationally) to invite the mare owner to the farm to see your horse in person, as well as his surroundings and where the mares will be kept. Potential clients treasure their mares and want to know that they will be well cared for when they are left to breed to your stallion.
A warm welcome goes a long way. Gayle Graham of Southwest Stallion Station in Elgin, Texas, a successful and profitable farm for
the past 40 years, supports this tenet, “I think
the best marketing technique is one-on-one communication. If I can get a prospective breeder on the phone, rarely do I miss booking one of our stallions. I have found over the years that being
a good listener is important. Mare owners like to talk about their horses. If I’m fortunate enough
to know about their horse on some personal level, then my job is easier. We do all the customary marketing such as industry magazines, ranch brochures, first class mail-outs, etc. however, I strongly feel that staying out front and being visible and communicating one-on-one is where we make ourselves known. Most of our clients are repeat customers for the past 30+ years. Some of the mares could check themselves in! and most of our customers know us personally. We try our best to create an at-home, relaxed, friendly environment when the mare owners drive up.”
Get on the phone with these mare owners
and sell your stallion, then follow up with a note and flyer. Do not depend on anyone else to perform this chore for you. The other avenues are important – the advertising, nominations, website, etc. – but the most important is your voice, filled with passion and commitment for your stallion.
Marketing stallions, whether two or twenty,
is expensive. It’s expensive both in money and in effort and time on the stallion owner’s part. If you are not prepared to make this commitment, it’s best to rethink the situation.
Do not expect the farm where he stands to carry all the responsibility for promoting him. And if he’s standing at home, remember that you are his only champion.
76 New Mexico Horse Breeder
His Siblings Top the Yearling Sales Charts—Year After Year!
• Hisfullbrother,2013colt,RIPTIDE
SI 107 ($123,283)—[2014 RSYS $300,000],
finalist in the 2016 Los Al Super Derby-G1.
• Hisfullbrother,2015colt,CALLMECOLE SI 93 ($298,122)—[2016 RSYS $150,000],
Futurity-G1. • His full brother, 2017 colt UNCLE D SI 96, ($682,965)
placed 3rd in the 2017 Los Al Two Mi
[2018 HPYS $170,000].
• His half-brother, 2017 colt JESS DIFFERENT
[2018 RSYS $220,000].
• His dam is a full sister to the dam of 2017 colt
MR RICKS [2018 RSYS $240,000].
World Champion Bloodlines!
Out of LITTLE SURFER SI 104 ($102,749, Ntr),
full sister to World Champion WAVE CARVER
SI 104 ($1,005,946), 3-Time Champion OCEAN RUNAWAY SI 105 ($1,642,415, Ntr), WAVE HER DOWN SI 95 ($436,415), TRISK SI 102 ($254,233), AQUAFINA SI 99 ($184,788). 2nd Dam is AQHA Dam of Distinction, Broodmare of the Year Runaway Wave SI 105 ($79,183).
His first foals are yearlings of 2019.
Property of Corona Surfer Partners
2020 Fee: $2,400 • Including Farm Fee
CORONA SURFER’s full brother
UNCLE D
SI 96 ($682,965)
1st All American Juv. 1st Rainbow
Considerations for Multiple & Stak
s Mares
Eligibilities: Speedhorse Races, New Mexico Bred Program, OQHRA Auction,
TQHA Auction & AZQRA Auction
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NM
#1 SIRE BY GROSS SALE IN 2019
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Your Stallion (Regionally)
by Dinah Lovett, Horsemen’s Journal Magazine Previously Published in the Sept./Oct. 1999 New Mexico Horse Breederly Publilshed in Seaw ri
QH Futurity-G1 2nd Heritage Place Futurity-G1
TNL Farm, Inc. • Bosque, NM 87006 Terry & Nan Lane • (505) 864-6680 asmoothbug@msn.com www.tnlfarminc.com
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oe ($58,671)
G M's Golden
Dam is 6-Time Graded Stakes Winner & Millionaire GOLD MOVER ($1,523,010), Princess Rooney H. [G2], Schuylerville S. [G2], Kentucky Breed- ers' Cup [G3], etc.; half-sister to DANCE TEACHER ($372,912) [G1]. Half-brother to GIANT MOVER, $163,813. (dam of FAMILY TREE
$733,387, winner of the 2016 Indiana Oaks [G2] and Iowa Oaks [G3] ), and MALEEH,c. by Indian Charlie, $158,500, winner of the Fred “Cappy” Capossela St., etc.
FALL 2019 17
MULTIPLE STAKES WINNING SON OF NEW MEXICO’S LEADING SIRE 2010 – 2014, DESERT GOD
 Won Sunland Park H. in 1:47 1/5 earning a 107 speed figure
 Beat Track Record set by GSW FIRING LINE in the Sunland Derby-G3
when winning the Sunland Park H. by 4 1⁄2 lengths
 Won racing debut at 2 by 14 1⁄2 lengths
 Won Mine that Bird Derby, New Mexico Classic Cup Championship Colts
and Geldings S., Albert Dominguez Memorial H., New Mexico State
University H., Red Hedeman Mile S., Sunland Park H.
 Retired with 8 wins, 1 second, 2 thirds from 11 career starts
 Pedigree loaded with speed, family of FORESTA, ASHADO, VICTORY U. S. A.
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Property of Michael C. Stinson
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PROCEED Desert God – Annis, by Texas Glitter
Inquires to Fred Alexander (915) 539-2176
Office: (915) 539-0040 Fax: (575) 882-1235 • Email: aahorseranch1@aol.com 1713 W. Washington, Anthony, NM 88021 • www.aaranch.org
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ALL AMERICAN DERBY FINALIST
FIRST DOWN DASH STAKES FINALIST
FLASH AND ROLL
PJ SPLASH OF JOY#5 SI 91, $100,136
SI 98, $1,262,365
STAKES ROYAL CASH FLASH SI 102, $56,285
DIVAS FIRST MOON
3-TIME CHAMPION SIRE OF MORE THAN $16.7 MILLION
◆ A Top Leading Sire Every Crop to Race!
◆ $32,625 Average Earnings Per Starter!
◆ 30 $100,000+ Money Earners & 3 Millionaires! 2019 All American Performers
WINNERS 1st $72,300 Gopher State Futurity
SI 95, $16,145
1st $15,000 1889 Futurity
Top Seller
NEW MEXICO-BRED YEARLING SALE
Out of Lady Jessie Dee, by Mr Jess Perry Consigned by Crystal Springs Farm $117,000 • Purchased by Stan Stigman & Johnny Trotter
FLASH ME TO THE MOON
ALSO SIRE OF THESE TOP SELLERS!
6TH IVORY MOON $75,000 • 7TH BLU MOON GODESS $72,000 • 8TH FIRST LOVE $70,000
PO Box 40 • Bosque, NM 87006 • W.L. Mooring • (505) 864-2485
AQHA CHAMPION
SI 122, $969,828, 4-NWR’s/5-NTR’s (First To Flash-Nagano Moon, Major Rime)
www.DoubleLLFarms.com • LLFarm@q.com • Andres Estrada, DVM
4TH FASTEST QUALIFER!
FALL 2019 29
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