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112 SPEEDHORSE December 2023
Brad Bolen
Lip Chip provides a new avenue to identify horses and solve issues that have existed in the equine industry for decades. The company’s Hoof Link System uti-
lizes microchipping and a state-of-the-art handheld reader to go beyond the average means of identification. Most microchipping technology simply reads the chip’s 15-digit identifier and nothing more. The Hoof Link System uses a Bluetooth reader to send that unique identifier to a smart phone, tablet,
or personal computer, which unlocks secure data linked to each horse as their microchip is scanned. The user can identify each horse within seconds and view current Coggins, owner information, emergency contact num- bers, and even recent photos of each horse.
Instead of depending on physical paper- work, horse owners can now identify horses and access their information securely. This eliminates the risk of forged documents or the substitution of similar-looking horses. The use of microchipping introduces a higher level of security. Lip Chip’s place- ment offers an additional benefit when using thermal microchips. Thermal microchips are used as a guide to check each horse’s baseline temperature, and daily scans can catch a health concern.
The idea for Lip Chip originated from Bolen, a trainer with over 30 years of experi- ence working with both Quarter Horses and Thoroughbreds. He recognized a need for improved security in the equine industry. “We started about four years ago with thermal microchips and developing the reader and the platform to try to create some transparency in the sport,” Bolen shared. “Then after that, we went to work on the
“Our company was built by horsemen for horsemen. We build and develop our microchipping technology with the purpose of making the equine industry better as a whole. Lip Chip is excited to use our technology to help Quarter Horses safely compete at the highest levels of racing.”
—Brad Bolen
© Provided by Lip Chip LLC