Page 8 - November 2019 proof 7 Castle Pines Connection

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CastlePinesConnection.com
You are here!
By Michelle Post
Have you ever visited a mall, zoo, and/or theme park and needed to head straight for the huge map at the entrance? You want
to know where you are and where you
need to go. You look for the words, “You Are Here.” Then you look for where you want to go, plot a course, and head in the direction with con dence of knowing where you are going.
Running a business is like a map. You need to know where you are, what you have, where you want to go and when you want to get there. If a business does not create a map in January, then in December, it does not know where they are or even where they came from. How can a business owner review the year if there was never a map plotting the way?
Do you know why maps are essential? Besides showing you where you are, where you want to go, and when you want to get there, maps are important to help teach others our business. We can add to our
map weekly, monthly and quarterly goals. We can show the route to achieving these goals and the processes necessary to carry them out. A map helps identify the tools and systems we need in place to manage the goals. It can also show all the entry points into your business. And most importantly, it can show you a customer’s journey.
I love the following Hebrew saying, “where there is no vision, the people perish.” For me, that vision is a map, which shows
me where I am in January, what I have, where I want to go, and when I want to
get there. Then, in December, I can see
the words, “You Are Here.” I can then
look back and see the journey of my business. I can identify the steep mountains (growth curves) that I was not expecting, the deep valleys (low sales) that I had to press through, or the plains where I had opportunities to review and re ect. Most importantly, I can see those who joined me on my journey (my community) for I know I cannot do it alone.
As the year ends and before the new
year begins, I encourage you to draw your map and ask yourself, “Am I here where I wanted to be?” If the answer is no, then review your map and see where you can make improvements (i.e., better processes, more automation, build a team of navigators who can help you on your journey). Remember, without a map, a business can perish.
Be a blessing and adopt an angel
tree on Christmas morning this year. The organization has also seen an increase in seniors who may need additional support around the holidays.
This is the second year that Brandon
Linn Orthodontics has adopted an angel tree. There are more than 100 angels
with wishes waiting to be granted over
the next the next few weeks. All ages are represented from infants to senior citizens.
The process is simple; stop by the o ce at 361 Village Square Lane in Castle Pines. Choose an angel gift tag from the tree and purchase the gift. Then return the gift (unwrapped) and the angel gift tag to the o ce by December 19.
To learn more about how to give to this Angel Tree Program, contact Brandon Linn Orthodontics at 303-688-9617.
Article and photo by Carin R. Kirkegaard
The holidays can be economically challenging for many and especially for those in disadvantaged and lower income families. There are homes with children who will not have any presents to open on Christmas morning.
The Angel Tree Program o ers qualifying families the opportunity to ll out
wish lists of needs during the holidays. Then, organizations like Brandon Linn Orthodontics adopt a tree that is lled with wishes written on paper angel gift tags. The tree is placed in a high tra c area and as people pass the tree they are able to take an angel and grant a wish.
According to the Salvation Army, there is an increase in the number of children who may not have presents waiting under the
Brandon Linn Orthodontics, a local Castle Pines business, is partnering with the Salvation Army and the organization’s Angel Tree Program to help provide Christmas for those less fortunate this holiday season.