Page 9 - OCT 2018 The Castle Pines Connection proof 2

L i f e s t y l e9
The Village at Castle Pines: A world-class brand re-emerges
By Joe Gschwendtner; photos courtesy of Jackie Brown-Griggs
The leadership of Castle Pines Village publicly celebrated the rebranding of “The Village at Castle Pines” at a grand evening fete of residents at Sanctuary Golf Course last month. As a nearly two-decade Village resident myself, I welcomed the change.
Having been built in the 1980s with the cachet of The International golf tournament, Castle Pines Village made a name for
itself on the global stage, bringing in some 25,000 invited visitors a year. When The International was canceled in 2007, though unintentional, the net e ect vastly limited exposure to The Village. Moreover, area merchants and localities traded on the
name “Castle Pines,” generating confusion even among those living in the area. Exacerbating it all, there was restricted entry and tightly-controlled open house gatherings, e ectively making the pristinely natural gated community Denver’s best kept secret.
With The Village emerging unmistakable, the solution was threefold : re-introduce
the quality of life The Village o ers, uniquely re-brand it, and inform the Denver metroplex that real Colorado lives in
The Village. A new logo and a brochure claiming “If Colorado had an address, it would be here in The Village at Castle Pines” led the way for a series of monthly informational rollouts to come.
The rebranding was brilliant in its simplicity. The new logo is elegant and features two boughs of the iconic Ponderosa Pine in the shape of a “V” for village. Accompany narrative reads “The Village at Castle Pines,” and the ease of referring to our collective in conversation as “The Village” suited those who did so casually already.
One might argue that nothing has really changed. And that would be the truth
but for the name and logo. But what has not changed was virtually unknown or unknowable. These are the facts: The Village at Castle Pines boasts 2,800 acres, 1,700 homes, 24-hour patrol and courtesy service, 1,200 children, three swimming pools, a tness center, 13 miles of trails, three parks, homes from high $600s to multi-million dollar estates, two world-class golf courses, two elk herds and much, much more. The Village is that rare enclave not vastly changed from its natural state.
From our picturesque doorstep of The Village at Castle Pines, it is 117 miles to Vail, 130 miles to Beaver Creek, 179 miles to Aspen, 176 miles to Steamboat, and only 25 miles to downtown Denver. The nal appeal to all: If you’re going to live in Colorado, live in Colorado!
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