Page 2 - Weber Display Brochure

CONSUMER OVERVIEW
Consumer Target
Grilling Flavor Adventurers, aged 25-54. They love flavor, they like to experiment with different flavors, and they are always looking for new ways to improve their skills.
Attitudes & Behavior
• They follow new trends and tend to own the latest technology.
• They are very busy and are open to using shortcuts.
• Flavor is at the heart of their grilling experience: it’s the cause, the means, the reward of grilling.
• They are not grilling newbies (82% grill 2+ times/week vs. 55% of the average).
• They are always looking to improve their grilling skills.
BRAND OVERVIEW
Unrivaled Brand Equity: Among the Strongest Brands in US (2014, Harris Interactive) • Only Flavor Enhancements brand with real grilling equity:
• Grills designed for better flavor since 1952
• Authentic, aspirational, represents quintessential Americana
Full Portfolio of Grilling Flavoring Solutions
• Seasonings, Rubs, BBQ Sauce, Marinades, Grill Sprays
Committed to Quality
• Seasonings & Rubs - Gluten Free, No MSG, No Artificial Preservatives, No Artificial Flavors
• BBQ Sauces - No High Fructose Corn Syrup (#1 ingredient consumers avoid)