Page 23 - McCann's Sales Presentation (9.12)

McCann’s top 5 SKUs account for ~85% of the line; Various forms and types are represented in the top SKUs
SKU
Size
Form
Type
UPC
$
%ACV
Reach*
Units / Store Weeks Selling
No Promo Unit Price
McCann's Irish Oatmeal
16,724,870
41.6
5.4
5.84
Traditional Steel Cut Oatmeal - Tin
28 oz.
Tin
Steel Cut
007246300020
4,086,882
23.5
2.1
8.67
Quick Cooking Rolled Oats Box
16 oz.
Box
Rolled Oats
007246300021
3,959,335
25.1
2.7
5.23
Quick & Easy Steel Cut Oats - Canister
24 oz.
Canister
Quick & Easy Steel Cut
007246300035
3,602,512
16.1
2.3
7.73
Instant Irish Oatmeal Maple & Brown Sugar
15 oz.
Box
Instant
007246300024
1,467,475
8.9
2.3
5.52
Instant Irish Oatmeal - Regular
12 oz.
Box
Instant
007246300028
935,659
3.5
3.2
5.75
Instant Irish Oatmeal - Variety Pack
12.73 oz.
Box
Instant
007246300026
605,907
4.1
1.9
5.77
Traditional Steel Cut Oatmeal - Box
16 oz.
Box
Steel Cut
007246300030
533,346
4.3
1.9
5.49
Instant Irish Oatmeal Apples & Cinnamon
12.34 oz.
Box
Instant
007246300025
381,198
3.2
2.0
5.46
Quick & Easy Steel Cut Single-Serve Microwavable Cups - Original
1.41 oz.
Cup
Quick & Easy Steel Cut
007246300063
295,232
3.5
3.5
2.02
Quick & Easy Steel Cut Single-Serve Microwavable Cups - Maple Brown Sugar
1.9 oz.
Cup
Quick & Easy Steel Cut
007246300061
256,912
3.6
3.1
1.91
Quick & Easy Steel Cut Oats - Box
16 oz.
Box
Quick & Easy Steel Cut
007246300022
248,902
3.4
1.5
5.42
Quick & Easy Steel Cut Single-Serve Microwavable Cups - Vanilla Honey
1.9 oz.
Cup
Quick & Easy Steel Cut
007246300064
158,188
2.6
2.7
2.04
Quick & Easy Steel Cut Single-Serve Microwavable Cups - Apple Cinnamon
1.9 oz.
Cup
Quick & Easy Steel Cut
007246300062
145,630
2.8
2.6
2.01
Source: Nielsen xAOC 52WE 7.28.18 with the exception of ACV Reach, which is Nielsen xAOC 13WE 7.28.18