Page 31 - McCann's Sales Presentation (9.12)
P. 31
McCann’s higher-income shopper drives basket size
Average Basket Size when Average Basket Size when McCann’s is NOT in Basket McCann’s IS in Basket
$50.12
$86.75
1.7x Basket Size +$36.63
Source: Nielsen Homescan 52WE 7/14/18
