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A RECIPE FOR REDEVELOPMENT: HOW THE PLAN FITS TOGETHER
The goals and incentives of the Downtown master plan are entirely interdependent: They’re designed to work in concert to create the vibrant, inclusive and people-friendly Downtown that the plan envisions.
The idea behind having eight distinct goals? If the focus of Downtown redevelopment were to be exclusively commercial, residential or entertainment-based, it wouldn’t generate a mix of development to make Downtown Jacksonville an energetic, activated and economically diversified urban center attractive to residents, visitors, corporations, retailers, restaurateurs, the sports and entertainment industry and other stakeholders.
The carrots and sticks support these goals: They encourage the desired development in the appropriate places, which contributes to healthy growth Downtown.
Meanwhile the public projects — two-way street restorations, Riverwalk expansion, destination parks, etc. — bolster what’s happening on the private side. Together, the public and private capital investment help drive up property values and enhance the quality of life.
26 DOWNTOWN MASTER PLAN