Page 13 - February 2022 Barbecue News Magazine

the past two years, from 3% of all grill owners to a considerable 9%. These huge gains in both charcoal and pellet grills indicate that consumers, for the first time in a while, had more time at home and turned to slower, more leisurely cooking techniques.”
Breakfast and Winter Grilling Rises – Traditional Holidays Declined
Grilling isn’t just for dinner anymore. Throughout the pandemic, 12% grilled for brunch and 7% for break- fast, showing that consumers expanded their grilling expertise while home more.
Conversely, consumers grilled less on traditional summer holidays than in prior years. Grilling on the 4th of July, Labor Day, Memorial Day and Father’s Day all saw minor declines.
“This likely was due to fewer gatherings over the holi- days than in pre-pandemic years,” Goldman noted. “Yet while traditional holidays declined, grilling dur- ing cold weather events increased across the board, as people likely stayed closer to home for events that otherwise would have found them away.”
Grilling on Thanksgiving (20%), Valentine’s Day
(14%), New Year’s Day (14%) and Christmas or Hanukkah (11%) increased over recent years. In addi- tion, nearly 30% of grill owners cooked out for the Super Bowl.
The HPBA State of the Barbecue Industry Report was conducted online via Rockbridge Associates Inc. in September 2021. Rockbridge conducted a 15-minute online survey from a panel of grillers who were at least 18 and were either the primary griller or shared grilling responsibilities. The margin of sampling error for aggregate results is +/- 2% and the consumer sam- ple was representative of the U.S. and Canadian popu- lations respectively.
About the Hearth, Patio & Barbecue Association (HPBA)
The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American indus- try association for manufacturers, retailers, distribu- tors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education.
FEBRUARY 2022
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