Page 17 - ITI VC Guide V10

17
Equity Funding Guide
The Business Plan
The business plan is the most important document for a company seeking to raise finance from Venture Capital investors. It should demonstrate what the business opportunity
is, the amount of funds required to deliver the business plan and a management team capable of implementing it. Venture Capitalists read numerous business plans from a wide range
of sources and they must invest in the best projects. Their first impression of your business plan will determine whether they take their interest any further. It is absolutely essential that your business plan demonstrates an ‘investor ready’ project.
The following section is intended to give you a summary of what the business plan should include:
Executive Summary
This is the key part of the document which
must immediately and clearly articulate the investment opportunity for the reader. The Executive Summary should make a potential investor believe that your unique proposition has the potential to make a good return on their investment and that you and your team have the ability to deliver what the plan says.
If this part of the Business Plan is not presented with conviction and in clear language, you may miss the opportunity of ensuring that a potential investor takes the time to read your entire plan.
The detailed plan should give full details under the following headings:
1. The Product / Service
2. The Market
3. Management Team
4. Business Process / Operations 5. Financial Projections
6. Proposed Investment Opportunity