Page 1 - ZenkerFolkman How Extraordinary Leaders Double Profits
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Extraordinary Performance. Delivered.
How Extraordinary LEadErs
doubLE Profits:
Decoding Leadership Trends to Discover the Patterns
by Jack Zenger, Joe Folkman and Scott K. Edinger
A PAttern emerges The connection between leadership
and the bottom line has to an extent
Observe the print by M.C. Escher at
been made. Yet, most of what we’ve
right long enough, and a mysterious
seen recounted in the mountains of
pattern (of a duck morphing into a fish)
materials published on the subject of
becomes apparent throughout the piece.
leadership is the result of closed-door
Not unlike deciphering an Escher work,
boardroom brainstorming sessions and
we’ve spent years decoding leadership
personal treatises of famous, successful
trends and we’ve discovered a pattern
executives. While interesting, we’re left
that’s likely to pique your interest: ex-
confused by the variety of opinions on
traordinary leaders can double profits.
key issues involving leadership and the
This is a bold statement that will un- slew of contradicting leadership devel-
doubtedly bring to mind a few ques- opment models. That is until now.
tions that we’ll answer in this article, Discovery vs. Creation
including:
Zenger | Folkman has answered the call to provide a more
• How does leadership drive profit?
scientific approach to the study of leadership. As a result,
• How do organizations and leaders maximize, if not we have gathered research that supports the dramatic claim
double, profit opportunity? that leaders, good and bad, directly affect the bottom line
of the organization.
• How do we capitalize on leadership as a means to
profit and growth? In recent years, one of the authors, Dr. Folkman, has
• What issues can leaders impact that will most led a team that has analyzed a substantial database of
some 300,000 feedback
effectively drive profit?
instruments (commonly
• What data supports the claim that extraordinary called 360-degree feed- If you want to find out the
leaders double profits? back reports) that pertain
effectiveness of a leader, ask
• How do we identify and develop extraordinary to approximately 30,000
managers. Our premise
leaders? those who are led.
was simply if you want to
find out the effectiveness
of a leader, ask those who are led.
1550 North Technology Way, Building D | Orem, UT 84097 PHONE 801.705.9375 FAX 801.705.9376 www.zengerfolkman.com
