Page 16 - LVNSWB

CHaPter
CommUNICatIoN PLaN for oNeYearJULY2013–JUNe2014
4
Strategy
Activity
Responsibility
Targeted and thematic communication directed to sector players, key stakeholders and influential opinion leaders
Develop project information kit on roles and mandate of the Board for key stakeholders
LVNWSB
Develop speaking points for key leaders in the WSB per need basis
Develop and produce progress reports on regular basis & disseminate to key audiences
LVNWSB
Develop, produce “how to guides” to engage stakeholders
LVNWSB
LVNWSB
Proactively engage key stakeholders at select forums
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Design, produce and disseminate promotional materials e.g. calendars, t-shirts
LVNWSB
Develop visual identity for the Board e.g. a mascot
Plan and hold thematic road shows
LVNWSB
Disseminate materials produced
LVNWSB
Communication to create demand and promote participation, engagement and build support among potential beneficiaries through regional and community level activities planned proactively and linked to the service improvements taking place
Develop, produce and air radio discussion programmes on topical water issues
LVNWSB
Develop and produce communication materials in local languages e.g. FAQs
LVNWSB
LVNWSB
Participate in community level events e.g. exhibitions and Agricultural shows
Synthesis, repackage and produce in user friendly popular version formats essential programme communication for dissemination by various stakeholders and publics
LVNWSB
Support WSPs to develop and produce targeted information tools and materials responsive to the needs of different segments and their dissemination through community level activities involving the target audiences
LVNWSB
Convene capacity enhancement forums to build communication capacities of WSPs point persons to articulate water reforms to customers
LVNWSB
Disseminate materials developed through community level activities
LVNWSB
16 www.lvnwsb.go.ke