Page 30 - AreaNewsletters "June 2021" issue

Refresh and Revive!
By Lisa Christianson Photography As we all look forward to the world opening back up for business, here’s a few tips to boost the
visual likeability of your business to encourage better visibility and a more successful year!
Update Your Branding
Does your company look old and outdated or does it look new and fresh and ready to service the people of today?
Take a look at the colors you are using in your company branding. Do those colors work with your mission statement and company culture? There’s a whole science to the psychology behind colors and how people respond to them. Blues bring out trust and peace, while reds are exciting and energetic. If it’s time to take a look and reevaluate your company colors,do some research on their emotional effects, it’s really interesting!
Color Pallet
Picking a full color pallet is easy. Once you’ve picked one or two colors that de ne your brand, it’s a great idea to pick a couple of secondary colors to be used in your marketing.
There are a few sites online that can help you out with this process for free.Canva.com has lots of samples to look at and an easy color pallet generator.They are also very informative on the different color combination types.
Logo Refresh
Did you know that Pepsi has changed their logo 16 times over the years? Change can be a good thing and staying current with the times is more important than holding on to the old. Work with a graphic designer that will take into account your mission statement, your branding colors and your style, and ties them all into a logo that connects with your target market.
Website Update
Your online presence is huge in today’s modern world.Your clients will look at you through your website or social media
FirsTier Bank Banking CD Rates
Special CD Rate
.75%
APY*
10 Month Term
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*Annual Percentage Yield (APY) and interest rate for Certi cate of Deposit (CD) may change after account opening. Fees could reduce earnings on the CD. A penalty may be imposed for early withdrawal. *The CD is automatically renewed into a Standard 12 month CD with current rate at renewal.
*The Annual Percentage Yield is current as of November 19, 2020.
June 2021 • Castle Rock “AreaNewsletters” 30
B US I NE S S & F I NA NCE