Page 26 - AreaNewsletters "Sep 2021" issue

“Personal Branding”
What Does That Even Mean?
By Lisa Christianson, Castle Rock Headshots
Personal branding is the practice of marketing people and their careers as brands.It is an ongoing process of developing and maintaining a reputation.It’s the IMPRESSION of a person.
Your personal brand is how you promote yourself. It’s the unique combination of skills,experience,and PERSONALITY that you want your peers,clients and followers to see.It’s the tellingofyourstory,andtheimpressionpeoplegainfromyour online reputation.It’s created by your online presence:social media, website, news media and how you present yourself to the public both in person and online.
With the digital age upon us, our clients are seeing us through our online presence usually before they meet us in person. They dive into their research and look at us through our websites and social pro les.This is where you make your rst impression (good or bad) through your branding.
FirsTier Bank Banking CD Rates
Special CD Rate
.75%
APY*
10 Month Term
Castle Rock’s only community bank.
*Annual Percentage Yield (APY) and interest rate for Certi cate of Deposit (CD) may change after account opening. Fees could reduce earnings on the CD. A penalty may be imposed for early withdrawal. *The CD is automatically renewed into a Standard 12 month CD with current rate at renewal.
*The Annual Percentage Yield is current as of November 19, 2020.
September 2021 • Castle Rock “AreaNewsletters” 26
B US I NE S S & F I NA NCE