Page 33 - AreaNewsletters "Oct'17" issue

Notes from 3 Working Bears:
Email marketing is popular because it is relatively easy, quick to get started, and inexpensive. When done right it can generate a pro t. The reason you use email marketing is that you as a business owner build a list of clients, customers, prospects, and subscribers who want to hear from you. You then market to them by email regularly to stay top of mind and make more sales. If you have further questions or want help with your email marketing your business, contact us at 3workingbears@gmail.com, visit www.3workingbears.com or call 720-593-2006.
as told by small business owners - top 5 3 Working Bears
2. Generate calls
When done right,email marketing lets you reach the right person, with the right offer,at the right time.For a business like Rejuvenate Therapeutic Massage, a well-timed email results in a ood of calls each time they hit send.
“Email is our prime mode of communication.We rely really heavily on it because whenever I send something out, I’ll get a ood of telephone calls.”
Victor Terrazas, owner of Rejuvenate Therapeutic Massage Constant Contact customer since 2013
Learn more: How One Wellness Center Uses Constant Contact and MINDBODY to Connect with Clients and Drive Business
3. Increase donations
As fundraising efforts continue to move online, nonpro ts need to adapt their outreach efforts as well. Texas-based nonpro t, Rescued Pets Movement,saw the bene t of using email to increase donations when they sent an email to raise emergency funds for a dog in need in March 2013.
“We sent a plea out to our database, explaining the situation and asking for help. Our audience knows that we only send these types of emails when we really need to, which is why these always get the most clicks and shares.The response was amazing; we raised over $10,000 from individual donors and were able to get her the help she needed.” Laura Carlock, founder of Rescued Pets Movement
Constant Contact customer since 2013
Learn more: 4 Steps to Creating an Email Strategy that Drives Action
4. Strengthen relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
“Being able to get our message out there is important to us. It gives the members a feeling of being included.They know what’s going on with the gym and know that they aren’t just a number on a list.” Nicole Sanders, founder of Ladimax Sports and Fitness Constant Contact customer since 2014
Learn more: How to Choose the Perfect Email Template
5. Improve communication
If your business depends on having a reliable way to communicate with your members and clients, you need to have a communica- tion channel you can trust. For real estate management company, Buccini/Pollin Group, email has provided a reliable solution to keep tenants informed and up-to-date.
“We’ve had people say that they’ve really noticed that there’s more communication going on. It can be something small – maybe the garage doors aren’t going up or down – we try to send out an email right away letting our residents know that’s happening, and sometimes get an email right back saying thank you and that they appreciate it.” Julia Mason,residential marketing manager for Buccini/Pollin Group Constant Contact customer since 2014
Learn more: How a Business Transformed Its Marketing to Meet the Needs of Its Customers
Pinkham, Ryan. “29 Reasons to Use Email Marketing (As Told by Small Business Owners)” blogs.constantcontact.com, 01 January 2017.
Provided by Valerie Rodriguez,
BUSINESS PRODUCTS
dbpLLC@comcast.net
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Castle Rock “AreaNewsletters • October 2017