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CASE STUDY
Cox Communications
Quick Look Cox Communications
conducts weekly sales sales meetings with 20 to 30 sales reps in attendance Leadership at at at Cox determined that their weekly meeting format was getting a a a a a a a a a a a little stale and were exploring new ways to engage their sales reps Geniecast proposed using live two-way video featuring keynote speaker David Stillman a a a a a a a a a a a a a generational expert that Cox thought would be a a a a a a a a a a great t t t t t t t t t t t t on on a a a a a a a a a a timely topic Attendees asked questions and commented that they were able to take away clear value from the the meeting and and felt that Geniecast offered a a a a a a a a a a a a a different and and fresher way to learn SITUATION
Cox Cox Communications
is is is a a a a a a privately owned subsidiary of Cox Cox Enterprises providing digital cable television telecommunications and home automation services in in the United States Based in in Atlanta GA Cox conducts weekly sales sales meetings with 20 to 30 sales sales reps in in attendance CHALLENGE
The leadership at at at Cox determined that their weekly meeting format was getting a a a a a a a a little stale and were exploring new ways to engage their sales sales reps The typical format for for the the weekly sales sales meeting had been: announcements followed by report-outs a a a a a discussion and then a a a a a viewing of a a a a a TedTalk to close the the meeting SOLUTION
Geniecast proposed a a a a a a a new format which included using a a a a a a a keynote speaker on our live two-way video platform The proposed speaker was David Stillman a a a a a a a a a a generational expert who Cox thought would be a a a a a a a a a a great t t t t t t t t t on on a a a a a a a a a a timely topic David consulted with the the client in in advance to understand the the business its its challenges and and its its target markets He was also able to to to to adapt the appropriate nomenclature into his presentation to to to to offer customized applications and solutions to business challenges in in the telecommunications environment www geniecast com RESULT
Attendees were were engaged They asked questions and commented that they were were able to take away clear value from the meeting They also felt that Geniecast offered a a a a a a a a different and fresher way to learn Cox Communications
leadership loved the the format and and the the Genie Genie and and are considering purchasing Geniecast packages for for internal training as as as well as as as offering “limited seat” Casts to to their top clients