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EMPOWERMENT MENTORING COMMUNITY
THE FREE KEYNOTE WITH HIGH-TICKET UPSELL TEMPLATE
The big difference with speaking live, in front of a live audience is that, done well, it is the best way to move an audience from a free program or a low-ticket program, to a high-ticket program.
This is more difficult to achieve on a call and much, much more difficult to do by email, especially email without video.
Þ Introduction
Þ Open
Þ You are in the right place .. this call is for you if you are .. Þ Squeeze and tease part 1
Þ Body of call – big value in part of your system
Þ Establish value of bonus
Þ Squeeze and tease part 2
Þ Summary and summary sheets
Þ Do you want a copy of the slides?
Þ Big benefit transformation of next step
Þ How will the program be delivered?
Þ Establish value at full price
Þ Today only special
Þ Add bonus for pay in full
Þ Justify the investment
Þ Overcoming objections
Þ Take the next step
Þ Go to back of room immediately and stay there
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