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MAY
{Theme} The Art and Science of Giving
BOOK OF THE MONTH
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
Week of May 1: Read through page 54
Week of May 22: Read through page 158
Question #1 Question #2
Question #3
How generous are you?
Are you willing to invest big in the relationships that matter? What is big to you?
What are your thoughts on token gifts? Worth it or not?
Question #1 Question #2 Question #3
How do you determine if it’s a gift or a promotion? Which should it be?
Is your gift BEST in class or is it just good enough?
Are you too tight for your own good?
Week of May 8: Read through page 86
Week of May 29: Free Week, no reading
Memorial Day
Question #1
Question #2 Question #3
Do you have the tendency to makes gifts more about you that the recipi- ent? What are your thoughts about
How do you know if you should send a gift?
How are you doing on gifting your employees, VA’s, suppliers, and vendors?
Week of May 15: Read through page 102
Question #1
Question #2 Question #3
Who are the ones that are helping you go to the next level? Have you done all you should to show appreci- ation in a tangible way?
Are you giving to your primary re- cipient’s inner circles? Should you?
How well do you need to know someone to give to their spouse or children? Is there ever a time you should do this?
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