Page 6 - ISI Directory July Update

JUL Y
{Theme} Building a J-O-B or B-I-Z
BOOK OF THE MONTH
The Automatic Customers by John Warrillow
WEEK OF JULY 2, PART ONE
READ Chapters 1 to 2, Pages 1 to 45
#1 Do you agree with the premise that “Subscribers are better than customers?”
#2 What do you see as the major benefit of a subscrip- tion model for you and your business?
#3 What is your initial reaction: Will this work for you?
WEEK OF JULY 9, PART TWO: THE 9 SUBSCRIPTION BUSINESS MODELS
READ Chapters 3 to 11, Pages 46 to 122
#1 What subscription model(s) best apply to your busi- ness? Why?
Membership Website All You Can Eat Library Private CLub
Front of the Line Consumable
Surprise Box Simplifiers Network Peace of Mind
WEEK OF JULY 16, PART THREE: BUILD- ING YOUR SUBSCRIPTION
BUSINESS
READ Chapters 12 to 13, Pages 123 to 153
#1 What challenges do you see in transitioning to a subscription model?
#2 Can you afford to make the switch?
#3 What impact would it have on manpower, short-term cash flow, selling?
WEEK OF JULY 23, PART THREE - BUILDING YOUR SUBSCRIPTION BUSINESS
READ Chapters 14 to 17, Pages 154 to 199
#1 How can you present this (sell this) to your cus- tomers and company?
#2 What would your business look like in 12 months if you transitioned to a subscriber model?
#3 If you want to move forward, what is holding you back?
WEEK OF JULY 30 FREE DISCUSSION,
PAGE 6