Page 29 - Food & Drink Magazine Sep-Oct 2020

LEFT: After 44 years, Frosty Boy is diversifying its production for the first time, as it enters the health and wellbeing market.
BELOW, RIGHT: In the plant: The Yatala site’s fill and pack line before products reach the x-ray.
PLANT DESIGN & FITOUT
improvement on an ongoing basis, as well as reducing waste and giving real time visibility.”
During the Wellboost launch at Frosty Boy’s facility, Pretorius told F&DB the business was looking to step out from its traditional dessert and beverage manufacturing, and enter the nutritional wellbeing segment, working with dietitians to develop the range earlier in the year.
“We wanted to have a focus on the immune boost side of things to have a point of difference into the market,” says Pretorius.
“The market leaders in this
space are imported, so it gave us an opportunity to launch a locally-manufactured product that is as good – or better – than what is already available on the market.
“We’re constantly looking
to innovate, so we wanted to see what products we could develop
using the technical strength of our team, to access a different segment in the market.
“For us, there’s definitely an opening in this space, because with our expertise in dessert and beverages, we know how to make things taste great, so that’s what we’re looking to offer with Wellboost.”
Dietitian and Wellboost brand spokesperson Kate Di Prima said it was pleasing to see a product that was made in Australia for Australians by a team of experts.
“There’s a lot of products out there that are imported, and sometimes people can’t continue taking on a product that runs short, so I really like the fact that with Wellboost, not only is it Australian-made but its Queensland-made,”
Di Prima told F&DB.
“As dietitians, we always talk about a ‘bliss point’ – foods such as chocolate or ice cream have a bliss point.
“It takes R&D teams a lot of work to make sure the taste of the product is enjoyable and not taken just as a supplement to get down.
“The Wellboost range has achieved this.”
Five products will be available in the Wellboost range and there are plans in sight for the Frosty Boy team to expand into vegan-friendly options as well.
The new range includes Wellboost Care Plus – available in natural Vanilla, Chocolate and Neutral flavours – and Wellboost Immuno Plus, available in Vanilla and Chocolate. Wellboost can be purchased online. ✷
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