Page 9 - Print21 November-December 2021

From the Editor
Events
52 Trio take Asga Fespa HP gold
CV Media & Signage, Cactus Imaging and Image Box
won gold in the Asga and Fespa HP 2020 Awards For Excellence, in one of the fi st in-person events of the year.
53 Fotobase tops SA PICA charts
Fotobase topped out the SA PICAs, taking home a stunning seven Gold, fi e Silver and fi e Bronze Awards, as the South Australian print industry had its best examples of print perfection recognised during a glittering presentation at Th National Wine Centre of Australia.
Welcome to Print21
Marketing
54
Marketing in Covid
Marketing guru Malcolm Auld says in a pandemic the marketing rules of thumb apply now more than ever.
elcometothefi alPrint21issuefor2021,andwhata year it has been. I think we said that this time last year. However, as we look into the new year we will be in an entirely different situation, thanks to the vaccine that
has been so eagerly welcomed by the populations of Australia and New Zealand.
Lockdowns should become just a memory, overseas travel and trade shows are back, and for print business owners and managers the year to come, while certainly not without challenges, will not have the horrendous issues printers have faced for the past two years.
Navigating print businesses through the storm unleashed by Covid has taken some doing, so congratulations to everyone who has succeeded. Now we hope that waters will be calmer, and trade winds stronger.
As the industry’s principal trade media hub Print21 takes pleasure in providing business intelligence to all our readers, on all our platforms; this magazine, the industry news bulletins, the news website, the industry’s video news bulletin, and the industry’s podcast.
This is ue of Print21 provides the industry with the full gamut
of developments. They include the latest from inkjet printing, both webfed and sheetfed, as the technology marches forward. We have a special focus on Xeikon, one of the original digital pioneers, which is now in both inkjet and toner.
Our printer profi es this month provide fascinating insight into different businesses; a printer which pivoted into food packaging,
a major printer which has dramatically slashed its eco footprint, and a print and mail house in a major investment drive.
The wide format section looks at an art printing business, reports on the Fespa global show, and checks out some of the latest media for the industry. Events are back, we report from the Asga Fespa HP Awards, and the SA PICAs.
Th Print21 columnists are in full flow, covering marketing, mental health, and Covid. On that note TRMC has a piece offering tips on returningtoworkforbothstaffa downers,whilethePVCAand PrintNZ look back over the year that was, highlighting some of the great work they are doing.
Our People in Print section covers all the major movers and shakersfromthemonthjustgone,andfinis eswiththeDiary– it’s back, reflecting the opening up of the country.
Finally, Patrick Howard talks to industry identity James Cryer on the story behind the story of The omance of Letterpress, the book which follows the exploits of a young printer (Cryer’s grandfather) as he travelled across the US just before the Great War.
So welcome to the November-December issue of Print21, take your time, enjoy the read, and from all here at the industry’s media hub, we wish you a Happy Christmas, and a great, Covid-free, new year.
Columns, News, Views, Reviews
56 PVCA
PVCA looks back over 2021, in a year that will be remembered forever.
57 Mental Health
There are simple techniques we can all implement to ensure we do not become overwhelmed.
58 PrintNZ
2021 – a year that has seen highs and lows
for our industry, says PrintNZ CEO Ruth Cobb.
60 TRMC
TRMC provides an understanding on getting back to the workplace, with tips for employers and employees.
62 People in Print
This onth’s movers and shakers in the dynamic world of ANZ print.
74 Print Diary
As the world gets vaccinated industry events will run again next year.
Keep up to date with print:
Go to Print21.com.au
exclusive print industry news, from the people who know print
Wayne Robinson
Print21 NOVEMBER/DECEMBER 2021 9
– Editor