Page 22 - Food&Drink magazine July 2021

READY MEALS
Variety is in the season
When you have delivered more than 60 million ready meals in nine years, variety really does become the spice of maintaining and growing your customer base. Kim Berry takes a look at ready meal company Youfoodz.
YOUFOODZ releases a host of new offerings every season. Winter 2021 was no exception with more than 20 new menu items, including soups making an appearance for the first time. Shoyu Beef Ramen Bowl and Chicken & Sweetcorn Noodle Soup headlined, albeit reserved only for the home delivery clientele.
And it works. In its Autumn quarter, more than 30 new items were added. The company recorded website visits up by 6.3 per cent, app downloads up by 39.3 per cent, and app-based transactions up by 120.9 per cent – all compared to the prior comparative period (pcp).
In fact, Q3FY21 represented
the highest quarterly result in new direct-to-customer (D2C) customer acquisitions (56,294 people), representing 20 per cent growth vs pcp.
Youfoodz launched in 2012. In December 2020, the company commenced trade on the ASX after a successful IPO, raising $70 million at $1.50 per share.
The company has scalable proprietary technology for production and distribution, with three manufacturing facilities (in Sydney and Brisbane) producing more than 400,000 ready meals, 80,000 snacks and 25,000 drinks per week.
A new 13,200 square metre facility is earmarked for
22 | Food&Drink business | July 2021 | www.foodanddrinkbusiness.com.au 13551 FMN Rheon HDPS.indd 2
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MODELS
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Phone: (61 2) 9939 4900 Email: ssyme@symetec.com C22/148 Old Pittwater Road, Brookvale NSW, Australia
www.symetec.com